Visual Metaphor
The visual metaphor is a powerful communication tool in user-interface design as it provides a unifying structure that ensures more than just a collection of disparate elements. Moreover, it helps to facilitate learning by allowing users to draw upon the knowledge they already have about the reference system. If the metaphor is used appropriately, it can attract attention, engage one's emotion and shape our attitudes towards the artifact. Beyond the technical functionality and aesthetic enhancement, it has been demonstrated that the visual metaphor is cultural specific. As such, a designer needs to consider the value of culture as well as the needs and preferences of the user when developing an interface metaphor. This can be achieved through research and understanding of the end user's socio-cultural background followed by application and testing of localized metaphors and symbolic representations that are familiar to the user. Hence, if the metaphor is successfully applied, it can promote usability through cultural narratives that resonate with the user.
The visual metaphor for the prototype explores the theme of an "Eclectic City". The title "Eclecti-City" is derived from the word "eclectic". In Oxford English dictionary defines "eclectic" as a wide range of objects, ideas and beliefs from different sources. The last alphabet "C" extracted from the word "Eclectic" forms a new word "City". In this context, the metaphor presents exciting content and user experience to entice the vibrant urban lifestyle in Singapore. The prototype aims to present an urban energetic feel where modern activities are taken place. It appeals to a Singaporean Chinese youth culture with a non-conformist challenge. Plate 3.1 shows the visual representation of an eclectic lifestyle in contemporary Singapore society. The "street" lifestyle narrates the themes of youth activities and behaviours such as hip hop shopping malls, suburban activities and social events. The metaphorical concept of street culture is further augmented by the Chinese character for cloud - yun