This preliminary study was based on a sample group of fifty-first year design students from the School of Design at Nanyang Polytechnic, Singapore. Given the parameters of conducting public surveys in Singapore, the author acknowledges the bias in the selection of the sample group from an educated cohort with knowledge and experience of communication technologies, fundamental visual literacy skills, and experience in popular culture from local and global sources. Due to the complex stratification of Chinese identities in contemporary Singapore as a result of bilingualism, biculturalism and globalization, the sample of respondents were categorized under five Mandarin Proficiency Levels. This is to provide an understanding of the responses to cultural significance in the design components of the interactive prototype with specific attention to the nuances in Chinese language proficiency within the sample group.