This study is exploratory in nature as the concept of "Cultural China" is part of continuing discourses on Chinese culture and identity. However, while the phenomenon of transmigration continues to evolve, Chinese cultural identities will further diversify and continue to revolve and evolve, revitalizing itself in the realm of rapid globalization. In general, the survey has revealed how a selected group of Singaporean Chinese youth responded and interpreted visual information online. The results are significant for the preliminary study since the design model is built around a Chinese culturecentric dimension resonating with the diverse Singaporean Chinese identities. Although design issues with regards to visual representation of a familiarized lifestyle has shown diverse opinions, the survey has displayed an interesting outcome concerning the idea of homogenizating Chinese cultures. Within a small nation-state, the findings have shown cultural diversity as well as common consensus among the Singaporean Chinese youth respondents. Nevertheless, the strategy of integrating language with pop culture in media and entertainment is a significant and potential step to reach out to the young audience.

   The empirical findings and design model suggest a number of areas for further research. The results will contribute to growing investigations on design typologies and cultural meanings and to a fuller user evaluation with a larger Chinese population. Issues such as language commonly spoken among the Singaporean Chinese raise further questions for research. Moreover, while the majority of the respondents are locally born Singaporean Chinese, the increasing number of Chinese immigrants to the nation-state may necessitate the notion of a "Pan-Chinese" identity since the use of icons with historical/traditional references may have different implications to the respondents than what was presented in this study. Further research will provide significant directions for this conceptual model.